WDC-Campus: Dialogwerkstätten

From Prompt to Result: The New Authorship

Design in the Peri-AI Era: On May 20 at WDC 2025, human-AI co-creation is explored in the "Synthetic Studio." Boris Eldagsen, Christoph Grünberger, and AI ART MAGAZINE’s GLOBAL FUSION examine responsibility, intuition, and new concepts of authorship.

The end of solo authorship is becoming tangible. Design practice is shifting from the monologic paradigm of autonomous individual authorship toward a synergetic conversation between biological and artificial intelligence. In the "Synthetic Studio," human impulses and AI-generated ideas merge into entirely new forms.

At the core lies the redefinition of authorship: iterative feedback loops between human intuition and machine computation amplify the creative act. The role of designers shifts from manual shaping to conceptual direction of complex ideation processes and curatorial evaluation of hybrid results.

The goal is the critical positioning of an aesthetic that understands technological sovereignty not as a mere tool but as a constitutive element of a new, socio-technical understanding of design.

Boris Eldagsen (1970): Award-winning photo artist, AI expert, and lecturer. Became the face of the global AI debate in 2023 by declining the Sony World Photo Award. Produces the German Photo Council's AI podcast.
Christoph Grünberger (1975): Pioneer of generative design and author of The Age of Data. Former Head of AI at Jung von Matt and co-founder of AI Art Magazine, shaping the discourse on code and creativity.