Brückenschlag Mainz-Wiesbaden

Cycling provides more energy, reduces stress and is good for the environment. The project "Brückenschlag Mainz-Wiesbaden" aims to ensure that significantly more people commute to work by bicycle instead of car in summer 2026.

For one month, cyclists are expected to cross the three main bridges as frequently as possible. The data will be tracked via an app and permanently installed devices. Companies compete in teams. The collected data will be used to plan a permanent cycle superhighway. A permanent cycle superhighway would primarily be a flagship project for the entire region, making the connection between the two state capitals more sustainable and faster.

Location: Mainz and Wiesbaden: Public cycle paths and roads, MAK Frankfurt: Drawing machine with virtual representation of the routes travelled

The creative agency for digital brand management serves clients from international brands to small NGOs. With over 650 awards under its belt, the agency regularly receives national and international recognition. In addition to creating creative projects and campaigns for clients, it also implements its own projects with a sociopolitical focus. In keeping with the agency's own sustainability strategy, "Shared Value," it develops products such as a CO2 app that encourages daily CO2 savings.