Women* & Type

Fahnenparcours auf der Wilhelmstraße

The Museum Wiesbaden is launching a new exhibition format that focuses on the creative work of international female typographers.

Typeface disseminates knowledge and shapes democratic opinion-forming. Yet typography and type design remain male-dominated to this day. Since the invention of the printing press, women have been excluded from print workshops; it was not until the 1920s that they were permitted to study at art colleges – and even then, they were only hesitant to enter the profession and join professional bodies. Equality failed to materialise, and the effects of this are still felt today.

The Museum Wiesbaden is responding with a flag: as part of World Design Capital, international female designers were invited to create typographic flags for the ‘Rue’. Their conceptual approaches and individual perspectives are presented in the Oktogon. A clear statement for diversity and visible voices in type design.

Flag trail on Wilhelmstraße

In the summer of 2026, Wiesbaden’s ‘Rue’ promenade – between the museum and the Kurhaus – will be transformed into a vibrant flag trail. The historic façades of Wilhelmstraße, lined with museums and galleries, will become an open-air exhibition space for the works from the ‘Call for Flags’. The project explores a new format: drawing on the tradition of the poster as ‘street art’, the trail examines the boundaries between fine art and applied art – and the connections between design, commerce and public perception. A fluid dialogue between the city, art and typography.

Participating designers from Women* & Type:

• Tereza Bettinardi (São Paulo, Brasilien)
• Camille Circlude (Bye Bye Binary) (Brüssel, Belgien)
• Benedetta Crippa (Stockholm, Schweden)
• Rejane Dal Bello (London, UK / Rio de Janeiro, Brasilien)
• Loraine Furter (Brüssel, Belgien)
• Minjoo Ham (Berlin, Deutschland / Seoul, Südkorea)
• Anja Kaiser (Leipzig, Deutschland)
• Golnar Katrahmani (Sari, Iran / Berlin, Deutschland)
• Katie Kerr (Tāmaki Makaurau, Auckland / Aotearoa, Neuseeland)
• Lavinia Lascaris (Athens, Griechenland / Los Angeles, USA)
• Anja Lutz (Berlin, Deutschland)
• Verónica Majluf (Lima, Perú)
• Flávia Nalon (São Paulo, Brasilien / Hamburg, Deutschland)
• Evi O. (Sydney, Australien)
• Lizá Marie Défossez Ramalho (Porto, Portugal)
• Elaine Ramos (São Paulo, Brasilien)
• Tereza Ruller (Amsterdam, Niederlande)
• Yah-Leng Yu (Singapur)

Women* & Type is a collaborative project between the Museum Wiesbaden and the Gutenberg Design Laboratory at Mainz University of Applied Sciences.