Open – Design Week Frankfurt RheinMain

GABC, Agentur für Corporate Branding – Identity, Strategy, Design

How People Build Brands: The Four Dimensions of Brand Development

How are brands created? How significant is the human factor in this process—even though everyone is currently talking about the influence of AI? Using three case studies, GABC demonstrates how brands can be further developed or created from scratch.

From the initial idea, strategic positioning, and the design process all the way to market launch. GABC provides insights into the challenges, obstacles, passion, mistakes, and successes and shows how the people behind the process help shape and influence developments: people from the marketing department, executives, designers, strategists, clients, and many more.

These insights are presented as a discussion-based session, drawing on a wide variety of project work. The goal is to share experiences with you and discuss them.

GABC is a leading agency specializing in strategic branding, design, and brand management, with offices in Frankfurt and Berlin. The agency helps brands, companies, and institutions develop a clear identity, strong positioning, and compelling communication. With its high standards for creativity, strategy, and quality, GABC is among the industry’s leading agencies.