Open – Design Week Frankfurt RheinMain
Democratising AI for Marketing & Keep Your Data Safe
Katja Noschis Delaloye, Gründerin Couture Consultancy and Beatrice von Winterfeldt, in partnership with the Frankfurter Gründerzentrum
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In the workshop Democratising AI for Marketing: Keep Your Data Safe, Katja Noschis Delaloye, founder of Couture Consultancy and lecturer at Akademie Mode & Design, together with Frankfurt-based photographer Beatrice von Winterfeldt, will show how entrepreneurs, founders, and creatives can use AI in marketing in a practical, responsible, and creative way.
The workshop combines strategic marketing thinking with concrete applications. The first part focuses on the ethical and conscious use of AI: which tools are useful, how they handle data, and what participants should pay attention to in order to protect sensitive business information and work more safely.
In the second part, participants will learn how to use AI to develop social media copy and content ideas efficiently without losing their own voice. The goal is to build repeatable workflows that save time while strengthening brand identity and communication.
In the third part, Beatrice von Winterfeldt will give a practical introduction to AI-supported image creation for marketing. This includes questions of usage rights, image quality, and how AI-generated visuals can be integrated meaningfully into brand communication.
The workshop is designed for beginners and curious professionals who want to understand AI as a tool and use it thoughtfully to support their business, communication, and creative process.
In partnership with the Frankfurter Gründerzentrum
