Collective Paper Aesthetics
HEART-board Pyramids are building blocks made of 100% corrugated cardboard that are easy to assemble with just your hands. Interpreting the geometric properties of the truncated tetrahedral-octahedral honeycomb, this design serves as an interactive building game, suitable for families and children aged 7 and above.
Through the Use of recyclable cardboard and a co-creation process, the HEART-board Pyramid is designed to be highly sustainable, both environmentally and socially, by fostering collaboration and community engagement.
Recent public pop-ups of the HEART-board Pyramid include the Young V&A, London Buffalo Museum of Science, NY; Sutton Central Library, UK; Metsähallitus during Helsinki Design Week, Finland; Phaeno Science Center, Germany; Bodrum Sağlık Vakfı, Turkey; New World Department Store, China; and more.
The model was one of 10 finalists in the SXSW EDU Learning by Design competition in 2018 and was among FRAME editorial's top five picks of cardboard designs aimed at enhancing home learning environments for children in 2020.
Noa Haim is an architectural designer based in Rotterdam, The Netherlands. Following a presentation of her graduation work at the London Festival of Architecture in 2008, Haim established her cultural entrepreneurship and design studio Collective Paper Aesthetics.
Collective Paper Aesthetics designs and develops audience engagement materials and STEAM education resources in the form of pop-up architecture and furnishing. The studio offers a unique experience merging mathematical expertise, hands-on engineering, and universal design as Placemaking.
“The designers have made a simple and flexible product that can be used as an individual stool or as a component in the construction of a larger structure. These designers step back, give the project to their client, and relinquish control of what happens next.”
(Jana Scholze, Curator of Contemporary Furniture at Victoria and Albert Museum, About Spaceship HEART Madrid for FRAME Moooi Award 2013)